This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.
The schedule is tentative and subject to change.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Spring/Summer 2024 | Fall 2024 | Winter 2025 | Spring/Summer 2025 | |||
| 7 Required Courses: (21 Credits) | ||||||
| CPRL 510 | Fundamentals of P.R. | |||||
| CPRL 520 | Applied P.R. Communication | Corequisite: CPRL 510 | ||||
| CPRL 530 | Internal Stakeholder Communication | Corequisite: CPRL 510 and CPRL 520 | ||||
| CPRL 531 | Media Context and Applications | Corequisite: CPRL 510 and CPRL 520 | ||||
| CPRL 535 | Public Opinion and Public Policy | Corequisite: CPRL 531 | ||||
| CPRL 540 | Communication Planning | CPRL 530 and CPRL 535 | ||||
| CPRL 541 | Ethics in Public Relations | Corequisite: CPRL 510 and CPRL 520 | ||||
| 3 Complementary Courses from: (9 Credits) | ||||||
| 1 to 2 Courses to be chosen from the following: (3-6 Credits) | ||||||
| CPRL 533 | Communications in the Corporate Sector | CPRL 510 and CPRL 520 | ||||
| CPRL 534 | Communications in the Not-For-Profit Sector | CPRL 510 and CPRL 520 | ||||
| 1 to 2 Courses to be chosen from the following: (3-6 Credits) | ||||||
| CGM2 510 | Project Management: Tools and Techniques | Not open to Special Students | ||||
| CMIS 544 | Digital Marketing Automation, Planning and Tech. | |||||
| CMR2 542 | Marketing Principles and Applications | |||||
| CORG 551 | Behaviour in Organizations | |||||
| CPRL 515 | Fund-Raising and Philanthropy | |||||
| CPRL 532 | Public Relations Event Management | |||||
| CPRL 590 | Topics in Public Relations | CPRL 530 CPRL 531 or Departmental Approval | ||||
| CMIS 530 | Digital Analytics and Targeting | |||||
| Or any other 500 or 600 graduate level course offered through CPD and approved b | ||||||