The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations. Admission requirements: Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
The schedule is tentative and subject to change.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Winter 2024 | Spring/Summer 2024 | Fall 2024 | Winter 2025 | |||
| REQUIRED COURSES (30 credits): | ||||||
| CMIS 549 | Digital Media and Search Engine Optimization | |||||
| CMR2 542 | Marketing Principles and Applications | |||||
| CMR2 543 | Marketing of Services | CMR2 542 and CMR2 548 | ||||
| CMR2 548 | Processes of Marketing Research | |||||
| CMR2 556 | Buyer Behaviour | CMR2 542 and CMR2 548 | ||||
| CMR2 564 | Marketing Communications: A Strategic Approach | CMR2 542 and CMR2 548 | ||||
| CMR2 566 | Global Marketing Management | CMR2 542 and (CMR2 548 or CMS2 521) | ||||
| CMR2 570 | Strategic Marketing Planning | CGM2 520, CMIS 549, CMR2 542, CMR2 543, CMR2 548, CMR2 556, CMR2 564, CMR2 566 and CPL2 510 | ||||
| CPL2 510 | Communication and Networking Skills | |||||
| CGM2 520 | Sales Management and Negotiation Strategies |
WED |
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