Career and Professional Development

Program Details

Diploma in Applied Marketing (Program as of Winter 2019)


The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations. Admission requirements: Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.

The schedule is tentative and subject to change.


Number Title Prerequisites Available Times
Fall 2023 Winter 2024 Spring/Summer 2024 Fall 2024
REQUIRED COURSES (30 credits):
CMIS 549 Digital Media and Search Engine Optimization
CMR2 542 Marketing Principles and Applications
CMR2 543 Marketing of Services CMR2 542 and CMR2 548
CMR2 548 Processes of Marketing Research
CMR2 556 Buyer Behaviour CMR2 542 and CMR2 548
CMR2 564 Marketing Communications: A Strategic Approach CMR2 542 and CMR2 548
CMR2 566 Global Marketing Management CMR2 542 and (CMR2 548 or CMS2 521)
CMR2 570 Strategic Marketing Planning CGM2 520, CMIS 549, CMR2 542, CMR2 543, CMR2 548, CMR2 556, CMR2 564, CMR2 566 and CPL2 510
CPL2 510 Communication and Networking Skills
CGM2 520 Sales Management and Negotiation Strategies WED