The online 15-credit Graduate Certificate in Public Relations and Communications Management Practice introduces the field of public relations to those interested in entering the field. It addresses the competencies needed to conceptualize and implement communications actions through traditional and digital platforms within a strategic frame. Areas of focus include public relations theory, written and visual content creation, internal communications and employee engagement, media and influencer relations, digital communications, and ethics.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Spring/Summer 2024 | Fall 2024 | Winter 2025 | Spring/Summer 2025 | |||
| Required Courses (12 credits) | ||||||
| CPRL 610 | Public Relations Fundamentals and Theory | Restriction: Not open to students who have taken CPRL 510. |
TUE |
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| CPRL 620 | Content Creation for Public Relations | Corequisites: CPRL 510 or CPRL 610 Restrictions: Not open to students who have taken CPRL 520. |
MON |
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| CPRL 630 | Internal Communications and Employee Engagement | Co-requisites: (CPRL 510 or CPRL 610) and (CPRL 520 or CPRL 620) Restrictions Not open to students who have taken CPRL 530. |
SAT |
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| CPRL 631 | Media and Influencer Relations | Corequisites: (CPRL 510 or CPRL 610) and (CPRL 520 or CPRL 620). Restrictions Not open to students who have taken CPRL 531. |
THU |
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| Complementary Course (3 credits) | ||||||
| 3 credits from: | ||||||
| CPRL 641 | Ethics in Public Relations | Restrictions: Not open to students who have taken CPRL 541. |
WED |
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| CPRL 644 | Integrated Digital Communications | Corequisites: (CPRL 510 and CPRL 520) or (CPRL 610 and CPRL 620) | ||||
| Or 3 credits at the 600-level approved by the program adviser or academic unit. | ||||||