Program under review. Admissions is currently not accepted.
The Graduate Certificate in Digital Marketing has been developed for students who wish to upgrade their existing knowledge and skills in marketing to specialize in the dynamic digital environment. The program is designed to provide students with prior marketing knowledge the opportunity to develop a solid understanding of the theoretical foundations, tools, and skills to implement and measure digital strategies, engage with consumers, apply search engine optimization (SEO), optimize the user experience, and develop a digital marketing strategy that is aligned to traditional marketing efforts. The program comprises four required courses and one complementary course.
The schedule is tentative and subject to change.
| Number | Title | Prerequisites | Available Times | |||
|---|---|---|---|---|---|---|
| Spring/Summer 2024 | Fall 2024 | Winter 2025 | Spring/Summer 2025 | |||
| 4 REQUIRED COURSES | ||||||
| CMIS 543 | Digital Customer Experience | |||||
| CMIS 544 | Digital Marketing Automation, Planning and Tech. | |||||
| CMIS 549 | Digital Media and Search Engine Optimization | |||||
| CMR2 573 | Digital Marketing Communications | CMIS 543, CMIS 544 and CMIS 549. | ||||
| 1 COMPLEMENTARY COURSES to be chosen from the following | ||||||
| CGM2 510 | Project Management: Tools and Techniques | Not open to Special Students | ||||
| CMR2 542 | Marketing Principles and Applications | |||||
| CMR2 548 | Processes of Marketing Research | |||||
| CMR2 590 | Topics in Marketing | None | ||||
| CPL2 552 | Strategic Management | Advanced Student | ||||
| Or any other 500 or 600-level course offered and approved by | ||||||
| Career and Professional Development | ||||||