Course Description

Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation. Students must have completed all other required courses in the program, or be in their final semester.

Prerequisites

• CPRL 221 : Professional Communication and Networking
• CMRK 200 : Fundamentals of Marketing
• CMRK 225 : Marketing Statistics and Research
• CMRK 230 : Personal Selling and Customer Services
• CMRK 235 : Digital Media Marketing
• CMRK 320 : Principles of Consumer Behaviour
• CMRK 321 : Integrated Marketing Communications
• CMRK 322 : Basics of Service Marketing
• CMRK 325 : Global Marketing

Corequisites

• NONE

Schedule

This Course was not Offered During Fall 2025 Term

This Course was not Offered During Winter 2026 Term

Available Section(s) for Spring/Summer 2026 Term
Section	CRN	Day Offered	Location
CMRK 430/751	585	TBA	TBA

The tentative timetable is not yet available for the Fall 2026 Term